Now I see where your going with that and I'm going to save you... Thats completely true many, I've lost good friends to WoW, used to hang out ride bikes and that sort of stuff. However, being that this is a internet/gaming site your in the wrong place if your not addicted to one form of the sub-culture (or is it a culture now???) or another. Then again... its all a matter of self-control, nowe isn't it?

Mn, the thing that keeps people playing WoW is, funnily enough, the people. The thing that makes it easy to get into is because it's so easy, compared to other games such as Eve where you have to work a lot to get anywhere. Despite what a lot of people say, WoW is a fairly casual game that can be enjoyed without spending 24/7 on it

Going on what ӝmook said about the people: After my guild fell apart, I started to lose the will to log in everyday and actually play the game. Soon I found myself just checking in once or twice a week untill my subscription expired, then I stopped playing altogether.